Home
Services
Work Samples
Professional Bio
Clients
Contact
Friends
Services: Writing ~ Creative Direction ~ Project Management
Media: Internet ~ Digital Story ~ Live Theater ~ Print
Scripts, copywriting, & articles...
... for film & video, Internet & multimedia, digital storytelling, print, & live "business theater."Glitzy graphics, dazzling special effects, or wiz-bang tech without equally compelling content is like giving a starving dog a rubber chicken: It might look good, but it's not very satisfying. Coyote is a good pack member, enjoying the dynamic of the collaborative process working with graphic & tech folk.
Scripts (film & video, storytelling, theater): From making tech simple to making a message compelling...
For any audio-visual media, the writing should be invisible (when people notice the writing, 90% of the time it's because it stinks). Coyote has the skills to write the way people talk, the ability to write using a variety of voices, and an understanding of how to match tone (and creative approach) to the audience and the message. It also helps that, as a director, Coyote can write for the shoot.Internet/multimedia: Writing & content development that is specific to the web & multimedia (information architecture, "chunking" information, exploiting strengths and avoiding limitations of the medium).
Copywriting, article writing. Brochures, ad copy, articles...
From making tech simple to making a message compelling...
From serious to light-hearted, warm'n'fuzzy to whacko, solemn to hilarious; whatever it takes to tell the story and make the message stick.
Video/Film Director
Creative and expert execution of script onto screen, from script breakdown through edit & "premier." Drama & light-hearted to documentary styles all handled with equally deft integration of aesthetics, pacing, and performance. Having-fun-while-working-hard directing style, good with production team and talent, and considerate of schedule and budget all contribute to creating effective films & videos.Creative Director
Organizing the creative process and team, inspiring ideas and collaboration while keeping everyone focused on the message/objective.
Organizing the process to get it done on time, on budget, and on target.
For most video/film/multimedia projects, Coyote defers production chores to the production companies he works with, though he often wears the Producer or Executive Producer hat when asked (and does a great job!). On web projects, digital storytelling, and live theater, he frequently wears the Project Lead or Project Manager chapeau.
Budget development and approval, researching and organizing resources, and responsibility for production; marshaling resources and focusing them on the objective, and getting everyone's creative juices going while taking care of the administrivia. Coyote has never gone over budget while garnering numerous kudos from customers and industry awards.
Analysis, strategy, writing, project management, creative direction & development.
Experience: For 5 years, contract writer & sometime project lead on the Boeing Leadership Center Web Team. Write for informational and on-line learning web sites (both interactive and static), columnist & article writer for e-zine, and project lead for web sites. Garnered a couple of industry awards (STC) as part of a team along with a bunch of internal recognition awards. Taught a workshop on writing for the web.
Digital storytelling is a unique and exciting platform for communication and storytelling that conveys a message, merging the polish of rich digital images and sound with the visceral impact and immediacy of live theater. It's typically the integration of live elements (replete with props &/or sets &/or costumes) with digital support (video, graphic images, sound effects and music...)
Coyote helps develop strategies, direct creative development, writes the script, and directs (blocking, set, props).
Nothing beats the impact and immediacy of live theater.
Project analysis, developing creative approach, scriptwriting, directing (all facets, from blocking to rehearsals to final events), and producing.
There are no boring topics, only boring ideas and creative.
Communication is a 2-way process; if we want the audience to respect the message, we have to respect them and demonstrate that in the presentation. That means making the experience of watching &/or listening-reading &/or interacting with the media and absorbing the message as interesting, enjoyable, and compelling as possible.
The process of developing the creative & script/copy/production is a dynamic, collaborative process. Coyote works as either an Alpha (leader) or a pack (team) member, embracing the team ethic of working together and valuing the talents and contributions of people (where opinions and heated discourse is good: rancor and divisiveness is not).
Communication creative has to fit the message. Coyote creative is typically a little unusual, light-hearted, or dramatic; always compelling, if not entertaining; never boring or “imposed” on the information. Tug at their heartstrings, whack their funny bone, tickle their fancy... whatever it takes. If I (and the team) have done the job right, the audience walks away with the information stuck in their brain and on their priority list, along with a smile and a sense of enthusiasm or urgency.